Pure Glasses & Sunglasses
What Makes Pure Frames Unique?
The PURE eyewear collection is defined by its commitment to minimalist, comfort-driven design. Built from ultra-light beta-titanium, these frames offer a near-weightless feel with clean, refined lines that suit wearers who want subtle sophistication rather than statement fashion. Every detail — from flexible temples to hypoallergenic materials — reflects the brand’s focus on durability, balance, and all-day ease. This blend of modern engineering and understated style makes PURE a standout choice for those who value simplicity, precision, and effortless comfort.
About the Brand
PURE was developed within Marchon Eyewear’s portfolio as a contemporary line focused on clean, modern metalwork. Introduced to offer a refined alternative to heavier, fashion-forward frames, the brand drew on Marchon’s technical expertise to create eyewear defined by precision, balance, and simplicity.
Since its inception, PURE has remained centred on streamlined silhouettes and advanced metal construction, evolving steadily under Marchon’s global design and manufacturing capabilities.
Pure's Appeal
PURE appeals to wearers who value comfort, restraint, and everyday practicality. In Australian clinics, its core audience is adults 35+—professionals, mature patients, and anyone who prefers lightweight, durable frames that feel premium without being flashy. These customers want eyewear that fits seamlessly into daily life, offering comfort and subtle style rather than bold design.
Younger adults seeking clean, contemporary metal frames also connect with PURE, but the brand’s strongest appeal is to those who prioritise understated quality and a refined, engineering-led aesthetic within the mid-premium category.
Come Visit Us to TRY THEM ON
Ezekiel Eyes
69 Hampden Road, Nedlands, Perth 6009
Phone: 08 9386 3620
About Ezekiel Eyes
Welcome to Ezekiel Eyes, a premier eye care center in Nedlands, Perth. As a family-run boutique practice, we’re deeply committed to delivering top-notch eye care and a range of eyewear that meets the needs of even the most particular clients. Our roots in the community go back to 1916, and you can dive into our rich history on the Ezekiel Eyes website.
Our principal optometrist, Damon Ezekiel, is actually the third generation of optometrists in his family to own and manage this practice.
At Ezekiel Eyes, we treat every patient as an individual with unique needs. Our dedicated team of eye care professionals is always ready to offer expert advice, helping you make informed choices about your eye health that align with your lifestyle, personal needs, and budget.