Project Green was launched in 2023 by Modstyle International and distributed in Australia through Eyes Right Optical. The brand made its debut at the O=MEGA23 and WCO4 trade show in Melbourne, marking its introduction as a next-generation sustainable eyewear label. Developed to combine modern design with genuine environmental responsibility, Project Green entered the market with a full collection of approximately 30 models and 120 SKUs.

From its inception, the brand positioned sustainability as a core principle, partnering with the non-profit One Tree Planted to ensure that one tree is planted for every frame sold. Within its first year, Project Green gained industry attention for its innovative use of eco-conscious materials and earned an Award of Excellence for Sustainability at O=MEGA. Headquartered in Australia, it continues to represent Modstyle International’s commitment to merging design innovation with measurable environmental impact.

Project Green appeals to eyewear consumers who value sustainability without sacrificing modern design or quality. Its target audience includes environmentally conscious adults—professionals and fashion-aware individuals—who prefer brands that demonstrate genuine ecological responsibility rather than superficial “greenwashing.”

Distributed primarily through independent optical retailers, Project Green attracts buyers seeking stylish, premium-feeling frames with verifiable eco-credentials. These are customers who appreciate craftsmanship and want to make responsible purchasing choices, often aligning with broader lifestyle values such as minimalism, ethical consumption, and social contribution.

The brand’s demographic spans both men and women who are typically urban or design-oriented consumers willing to invest in eyewear that reflects their environmental ethics. Project Green’s appeal lies in its blend of sustainability, innovation, and refined design—offering a product that looks contemporary, feels premium, and supports a meaningful cause with every purchase.

Welcome to Ezekiel Eyes, a premier eye care center in Nedlands, Perth. As a family-run boutique practice, we’re deeply committed to delivering top-notch eye care and a range of eyewear that meets the needs of even the most particular clients. Our roots in the community go back to 1916, and you can dive into our rich history on the Ezekiel Eyes website.

Our principal optometrist, Damon Ezekiel, is actually the third generation of optometrists in his family to own and manage this practice.

At Ezekiel Eyes, we treat every patient as an individual with unique needs. Our dedicated team of eye care professionals is always ready to offer expert advice, helping you make informed choices about your eye health that align with your lifestyle, personal needs, and budget.