Frank and Fritz Eyewear
What Makes Frank and Fritz Unique?
Frank & Fritz stands out through its refined use of premium acetates, layered colour blends, and clean, contemporary silhouettes that balance simplicity with quiet sophistication. The brand favours richly toned tortoises, soft neutrals, and translucent hues that create depth without feeling overstated. Frames are crafted with quality stainless-steel components, well-engineered hinges, and thoughtfully sculpted temple tips for comfort and stability. Subtle detailing — such as brushed metal accents, fine edging, and minimal visible branding — gives each piece a polished, modern feel. The result is eyewear that combines durable materials with elegant, understated design for everyday wear.
About the Brand
Frank & Fritz launched as an Australian eyewear brand committed to luxury craftsmanship and modern aesthetics. Built around premium acetates and bold precision cuts, the brand matured into a line combining design intelligence with visual refinement.
Key milestones include the adoption of botanical-origin acetates for sustainability, the expansion of its sunglass and optical ranges for both men and women, and the rollout into Australian optician-networks via strategic launches.
Frank and Fritz Appeal
Frank & Fritz appeals primarily to adults aged 30-55 who value refined design, quality craftsmanship and subtle luxury in their eyewear. These wearers often have professional or creative careers and are style-aware without being fashion-rapid-trend driven.
Both men and women who buy the brand are comfortable investing in a mid-luxury frame that speaks to personality and quality rather than just branding. They want eyewear that works for both business and lifestyle occasions.
Come Visit Us to TRY THEM ON
Ezekiel Eyes
69 Hampden Road, Nedlands, Perth 6009
Phone: 08 9386 3620
About Ezekiel Eyes
Welcome to Ezekiel Eyes, a premier eye care center in Nedlands, Perth. As a family-run boutique practice, we’re deeply committed to delivering top-notch eye care and a range of eyewear that meets the needs of even the most particular clients. Our roots in the community go back to 1916, and you can dive into our rich history on the Ezekiel Eyes website.
Our principal optometrist, Damon Ezekiel, is actually the third generation of optometrists in his family to own and manage this practice.
At Ezekiel Eyes, we treat every patient as an individual with unique needs. Our dedicated team of eye care professionals is always ready to offer expert advice, helping you make informed choices about your eye health that align with your lifestyle, personal needs, and budget.